A recent article on the Human Resources Magazine website (http://www.hrmagazine.co.uk) pointed to the fact that workers in Britain’s best workplaces tend to be more loyal than those who work elsewhere.
But people have many different reasons for staying in a job for any length of time, and while we would like to think it’s because the company they work for is an excellent one, it’s often other more basic reasons which prompt a longer length of service.
Salary, security and laziness are probably the three top reasons why people stay in jobs longer than they intend to. How often do you hear people saying they want to look for another position – whether it’s within the same company or with new pastures elsewhere? And how many of those people actually start taking constructive steps towards achieving that goal?
It’s clear that people do react to how good their company is to work for however. Some companies put a great deal of time and effort into making sure they do all they can for their employees – from instigating flexible working arrangements to providing a wide selection of other benefits as well as a competitive salary.
As far as managers are concerned, it’s important to get the best workforce you can. We’d all like to think that a recruitment drive would bring in the best workers out there who are ideally suited to the roles and are dedicated to your company. In the real world however, things can be very different. Sometimes the best we can hope for is to get good workers who look at the hours and benefits we are offering and decide it will fit in with family life better than any other position they have seen.
In the final analysis, loyalty is really a two way street. For the co-worker to be loyal to the company they have to see that the company has their best interests at heart. For the company to be loyal to the co-worker they have to know that they are good at their job and they work efficiently and to the best of their ability.
In this sense loyalty and trust go hand in hand. When the company and the co-workers develop a mutual trust and respect of each other, big things can be achieved. Sadly this perfect vision doesn’t always happen in reality.
So what do those top companies which have succeeded at being Britain’s best workplaces know that the rest don’t? It’s usually the case that the best companies attract the best workers, in the same sense that you have to build the office block before you can fill it with employees.
It would seem that creating an environment which is beneficial for people to work in would be a small price to pay to achieve harmony and better results all round.
© Copyright Hannah McNamara 2008
For more information on how to encourage staff loyalty at work, contact Hannah McNamara at HRM Coaching Ltd on 020 7939 9910 or visit www.hrmcoaching.com.